Baby Boomer Market in Mexico 2 day Conference
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ROSARITO BEACH, BAJA CALIFORNIA,
MEXICO---The emerging Baby Boomer market
In Mexico will be the focus of a conference Nov. 16 and 17 at the Rosarito
Beach Hotel, sponsored by the Retirement Communities Association in Mexico
(AMAR) and the state of Baja.
“Our location is unparalleled with
any other region in Mexico and considered the next big retirement and expat
destination in the country,” said Javier Govi, AMAR president.
The two-day conference will focus on
the nature of the Baby Boomer market and how developers and investors can
better reach this huge segment. Topics will include pricing, design and
services best suited to the market.
It is estimated that perhaps 100,000
retirees and expats live full- or part-time in the area of the Baja Peninsula
and the Sea of Cortez, with 500,000 to a million in Mexico. The city of
Rosarito has an estimated 14,000.
“This is a very important conference
and we are pleased to be hosting it,” said hotel owner and former Rosarito
Beach Mayor Hugo Torres. “With its proximity to the U.S., very affordable
standard of living and ideal climate, Baja is perfectly positioned to be the
retirement home for many Baby Boomers.”
“This conference will help developers
here better understand the needs of Baby Boomers,
including some who desire assisted living facilities, and prepare to meet them
well,” Torres added.
Baby Boomers is the term applied to
those born in the U.S. between the years of 1946 and 1964, many of whom have
reached retirement age or soon will. The total number of people in this
category is more than 75 million people.
According to a 2010 article in USA
Today, Los Angeles and Orange (CA) counties rank in the top five in the U.S.
for the largest number of Baby Boomers.
“Because of the geographic proximity
of those counties to Baja and the fact that so many from that area already have
retired here and love the area, we expect many Boomers to look very closely at
this region in coming years,” Torres said.
Seminar speakers include David Truly
of IRM Research, Rick Jensen of Northstar Senior Living and Jeff Stevens of
Danielian Associates. Further Information is available at www.amar.org.mx
Media Contact: Ron Raposa
ronraposa@hotmail.com
619-948-3740
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