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Rosarito’s World Famous Puerto Nuevo Celebrates 17th Annual Lobster Fest Oct. 11

FOR IMMEDIATE RELEASE                                                        OCTOBER 1, 2009

Rosarito’s World Famous Puerto Nuevo

Celebrates 17th Annual Lobster Fest Oct. 11


ROSARITO BEACH, BAJA CALIFORNIA, MEXICO---You very well may have enjoyed Puerto Nuevo-style lobster at many restaurants in California and Mexico --- on Oct. 11 you can eat it at a festival where it was invented.


That Sunday from noon to six on Renteria Street (the main thoroughfare) the 17th annual lobster festival will be held in the Puerto Nuevo Lobster Village.  Cost for a plate of lobster and three drinks will be $15.


It is the latest edition of the annual festive celebration of the delicious spiny crustacean that helped make Rosarito a popular tourist destination.


The festival is organized by the Puerto Nuevo Restaurant Union and Rosarito’s Convention & Visitors Bureau. Restaurants participating include La Escondida, Puerto Nuevo II,  Casa de Langosta, Villa Ortegas, Susanna’s and the Grand Baja Resort.


“Supporting these type of events is fundamental for Rosarito; we want to show to our visitors the real side of Rosarito, its food, colors, culture and warmth of our people,”  said Daniel Cortes, President of the Rosarito Chamber of Restaurants.


The family friendly festival will include Baja wine tasting, Baja beer breweries and traditional Mexican Candies, as well as Mexican dance numbers, live music, raffles, prizes and much more.


“Millions of people have visited Puerto Nuevo over the past five decades,” said Rosarito Beach Mayor Hugo Torres. “It has become world famous and one of the attractions for which Rosarito is best known. The festival is a great way to enjoy it.”



Puerto Nuevo, about 10 miles south of downtown Rosarito on the Free Road, began as a simple fishing village. For local fishermen, in the days before refrigeration was common, a meal of fresh fried local lobster, rice, beans and tortillas was common.


Fishermen’s wives also served this delicious meal to many Americans who came down for the day to fish --- and fame and demand for luscious lobster prepared Puerto Nuevo-style grew.


In the early 1950s a small stand opened near a Newport cigarette billboard there (which gave the village its name and which translates into Puerto Nuevo in Spanish) and many restaurants opened soon thereafter.


The cigarette billboard is long gone but more than 30 restaurants and many shops now dot what has become one of the most famous lobster destinations in the world.


More information about Puerto Nuevo and the 17th annual lobster festival is available by dialing toll free 1.800.962.BAJA or visiting www.rosarito.org


(Caption for attached photo: A serving of traditional Puerto Nuevo-style lobster. Please credit photo to Rosarito Beach ConVis.)


MEDIA CONTACT:                     Ron Raposa



Published Wednesday, October 7, 2009 3:34 PM by Zinnia Q.


# Rosaritos World Famous Puerto Nuevo Celebrates 17th Annual Lobster Fest Oct. 11 | Mexican Real Estate

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