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Tourism expands newzealand.com reach

Tourism New Zealand is increasing its emerging market presence with new editions of newzealand.com.

TNZ has released four new translated editions of the consumer website for Chile, Mexico, Brazil and Indonesia. It now provides more than 20 market versions with nine either partly or fully translated.
"Its role is to build preference for New Zealand as a holiday destination and connect consumers with operators and travel sellers to convert them to travel," says Catherine Bates, General Manager Brand and International PR.
The new editions for Chile, Mexico, Brazil and Indonesia are produced in Spanish, Portuguese and Bahasa Indonesian.
"Our focus is on capturing future growth opportunities to secure a strong long-term position for the New Zealand tourism industry," said Ms Bates.
"newzealand.com plays a central role in our marketing strategy, and is a vital channel for us as we increase our presence and engagement with travellers."
The Government has tagged $44.5 million over four years for investment in the priority emerging markets of Latin America, Indonesia and India which already has a newzealand.com country edition.

In the past year newzealand.com attracted more than fourteen million visits.
Since 1 July, TNZ has undertaken a programme of work to establish a presence in Latin America and Indonesia, while up-weighing its existing presence in India, with a number of key new appointments.

Published Friday, September 13, 2013 11:26 AM by Gloria Davalos


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